To build with a different python version 3.5 vs 3.6 or 32 bit vs 64 bit specify that version instead of -3.5 to the `py` command below. If you want to build additional versions while keeping all virtual environments setup use a different location for each vritual environment.
You need to use the respective x86 or x64 version of python to build the 32 bit and 64 bit versions. The build scripts will automatically detect the python architecture for you. When using build.py make sure the resulting python works before continuing to package.py. NOTE: package.py looks for the 'makensis' executable in the default location for a 64 bit windows system.